Let's look into how financial advisors standout with a magnetic profile site.
With so many financial advisors in the market, it can be difficult to stand out and establish your brand. Most advisors overlook the single the most powerful tool to do that, a personally branded website.
Think of your high profile personal website as a billboard. By strategically placing billboards in high-traffic areas, you can reach a large and diverse audience that may not be reached through other advertising channels.
A magnetic profile site is an online version of a billboard. But instead of getting visibility from street traffic, your website traffic comes from linking this magnetic profile site to you social media profiles, correspondence and business card.
But why is personal branding so important for financial advisors?
First and foremost, it helps you establish a strong and memorable brand identity. When people see your magnetic profile site, they’ll associate your professional brand with your organizational brand. This can help you differentiate yourself from other advisors in the market and establish yourself as a trusted and reliable expert.
Understanding how financial advisors standout with a magnetic profile site is the key to utilizing this amazing asset (and unlike social media, an asset you own).
A high-profile, personally branded website is be a powerful tool for establishing your brand and attracting clients. People are exposed to thousands of marketing messages each day. They want to do business with people, not entities. A personal branded website creates an online presence that’s psychologically designed to bring clients in as they explore the carefully crafted, interconnected elements of your site.
Visitors not only learn about your experiences and accomplishments, they learn from previous client testimonials, case studies, media and your narrative, what working with you will look like.
The smartest of your peers have figured our how financial advisors standout with a magnetic profile site of their own.
A magnetic profile website helps establish your authority, showcase your expertise and communicate your value proposition to potential clients.
How financial advisors standout with a magnetic profile site...
Establish Your Personal Brand: A personal site establishes your personal brand and rather than replacing your corporate site, your magnetic profile site works in conjunction with it. You’ll want to show your personality and provide insight as to what a relationship with you will look like.
That’s accomplished through customizing the site elements with your client testimonials, case studies and educational content. Through a magnetic profile site, you build trust and a personal with potential clients. This warms them up to you and gives them a sense they already know you, before you ever speak.
Attract New Clients: Magnetic profile sites are a powerful tool for attracting new clients. Keyword optimizing your website for search engines increases your visibility and increases your online presence, securing coveted positioning in search results. As a result, you reach a wider audience, attracting new clients who are looking for financial advice and guidance.
Build Credibility: A magnetic profile website helps establish credibility with potential clients. Including your qualifications, experience and credentials along with case studies and testimonials, builds trust with potential clients and helps differentiate you from everyone else.
Provide Value To Clients: Your magnetic profile site should include content you’ve authored and created. This includes: articles you’ve written, guides or calculators that help your clients understand financial concepts and make informed decisions. This helps build stronger relationships and increase client loyalty.
Stay Connected: By linking your magnetic profile site to your social media accounts, business card and correspondence, it makes it easy for clients and prospects to stay connected with you. Adding a form or opt-in lead magnet and collecting email addresses, helps build a client list that you can use to send offers, free consultations or webinars to.
That’s how financial advisors standout with a magnetic profile site.
Now it’s your turn. See what a magnetic profile site built specifically for financial advisors looks like.